{"id":2949,"date":"2020-12-21T08:33:53","date_gmt":"2020-12-21T08:33:53","guid":{"rendered":"https:\/\/www.brightsity.com\/building-trust-and-compassion-in-banking-through-transparency-and-social-capital\/"},"modified":"2021-10-20T08:07:43","modified_gmt":"2021-10-20T08:07:43","slug":"%e9%80%8f%e6%98%8e%e6%80%a7%e3%81%a8%e7%a4%be%e4%bc%9a%e9%96%a2%e4%bf%82%e8%b3%87%e6%9c%ac%e3%82%92%e9%80%9a%e3%81%98%e3%81%9f%e9%8a%80%e8%a1%8c%e6%a5%ad%e5%8b%99%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b","status":"publish","type":"post","link":"https:\/\/www.brightsity.com\/ja\/%e9%80%8f%e6%98%8e%e6%80%a7%e3%81%a8%e7%a4%be%e4%bc%9a%e9%96%a2%e4%bf%82%e8%b3%87%e6%9c%ac%e3%82%92%e9%80%9a%e3%81%98%e3%81%9f%e9%8a%80%e8%a1%8c%e6%a5%ad%e5%8b%99%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b\/","title":{"rendered":"\u900f\u660e\u6027\u3068\u793e\u4f1a\u95a2\u4fc2\u8cc7\u672c\u3092\u901a\u3058\u305f\u9280\u884c\u696d\u52d9\u306b\u304a\u3051\u308b\u4fe1\u983c\u3068\u601d\u3044\u3084\u308a\u306e\u69cb\u7bc9"},"content":{"rendered":"<p><em>\u30c0\u30cb\u30a8\u30eb\u30fb\u30de\u30fc\u30c6\u30a3\u30f3\u535a\u58eb\u3068\u30d6\u30eb\u30fc\u30b9\u30fb\u30ab\u30fc\u30cf\u30f3\u535a\u58eb\u306b\u3088\u3063\u3066\u66f8\u304b\u308c\u307e\u3057\u305f\u3002<\/em><\/p>\n<p><strong>\u805e\u3044\u305f\u9280\u884c\u306eCEO<\/strong><\/p>\n<p> <a href=\"https:\/\/www.nytimes.com\/2013\/02\/19\/opinion\/brooks-what-data-cant-do.html?hp&#038;_r=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> \u30c7\u30d3\u30c3\u30c9\u30d6\u30eb\u30c3\u30af\u30b9\u306f\u6700\u8fd1\u4f1a\u8a71\u3092\u5171\u6709\u3057\u307e\u3057\u305f <\/a> \u9280\u884c\u306eCEO\u3068\u3002 \u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u306f\u3001\u30a4\u30bf\u30ea\u30a2\u3067\u306e\u9280\u884c\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u306b\u5bfe\u3059\u308b\u4e0b\u632f\u308c\u30ea\u30b9\u30af\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002 CEO\u306f\u3001\u305d\u3053\u306b\u6ede\u5728\u3059\u308b\u3053\u3068\u306f\u77ed\u671f\u7684\u306b\u306f\u4e0d\u63a1\u7b97\u306b\u306a\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u300c\u6674\u5929\u306e\u53cb\u4eba\u300d\u306b\u306a\u308a\u305f\u304f\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u30a4\u30bf\u30ea\u30a2\u306b\u7559\u307e\u308a\u307e\u3057\u305f\u3002 CEO\u306f\u3001\u9280\u884c\u696d\u52d9\u306f\u3001\u9280\u884c\u5bb6\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u611f\u60c5\u306b\u3088\u3063\u3066\u5236\u5fa1\u3055\u308c\u308b\u306e\u308c\u3093\u8cc7\u7523\u3067\u3042\u308b\u4fe1\u983c\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3057\u305f\u3002 <a href=\"http:\/\/citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.169.3897&#038;rep=rep1&#038;type=pdf\">\u30ea\u30b5\u30fc\u30c1<\/a>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\uff08\u611f\u8b1d\u3068\u5e78\u798f\uff09\u306f\u4fe1\u983c\u3092\u9ad8\u3081\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\uff08\u6012\u308a\u3001\u88cf\u5207\u308a\uff09\u306f\u4fe1\u983c\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u611f\u60c5\u3001\u652f\u51fa\u3001\u306a\u3060\u3081\u308b\u3053\u3068\u3001\u6b63\u5f53\u5316\u3059\u308b<\/strong><\/p>\n<p>\u9280\u884c\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e21\u66ff\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u611f\u60c5\u7684\u306a\u5e78\u798f\u3068\u82e6\u3057\u307f\u306b\u8cc7\u91d1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u7c21\u5358\u306a\u4f8b\uff1a\u843d\u3061\u8fbc\u3093\u3060\u308a\u3001\u6012\u3063\u305f\u308a\u3001\u52d5\u63fa\u3057\u305f\u308a\u3057\u305f\u3068\u304d\u3001\u8cb7\u3044\u7269\u306b\u884c\u3063\u3066\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3067\u652f\u6255\u3046\u4eba\u306f\u4f55\u4eba\u3044\u307e\u3059\u304b\uff1f \u79c1\u305f\u3061\u306f\u3001\u5426\u5b9a\u7684\u306a\u7d50\u679c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5e78\u798f\u3068\u5730\u4f4d\u306e\u4ee3\u8868\u3068\u3057\u3066\u7269\u8cea\u7684\u306a\u5229\u76ca\u3092\u5968\u52b1\u3059\u308b\u6d88\u8cbb\u793e\u4f1a\u306b\u4f4f\u3093\u3067\u3044\u307e\u3059\u3002 <a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022103110000247\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u30b7\u30d0\u30ca\u30b5\u30f3\u30da\u30c6\u30a3\u30c3\u30c8 (2010)<\/a> \u81ea\u5df1\u306e\u5b8c\u5168\u6027\u304c\u8105\u304b\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u7279\u306b\u4ed6\u306e\u65b9\u6cd5\u3067\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u518d\u78ba\u8a8d\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306f\u5fc3\u7406\u7684\u306a\u75db\u307f\u3092\u548c\u3089\u3052\u308b\u305f\u3081\u306b\u30b9\u30c6\u30fc\u30bf\u30b9\u95a2\u9023\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002 <a href=\"http:\/\/ww.selfdeterminationtheory.org\/SDT\/documents\/1993_KasserRyan_DarkSide.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kasser Ryan (1993)<\/a> \u7d4c\u6e08\u7684\u306a\u6210\u529f\u3092\u76ee\u6307\u3059\u4eba\u3005\u306f\u3001\u81ea\u5df1\u5b9f\u73fe\u3068\u6d3b\u529b\u304c\u4f4e\u4e0b\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u3046\u3064\u75c5\u3068\u4e0d\u5b89\u306e\u9ad8\u307e\u308a\u306b\u82e6\u3057\u3080\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5927\u304d\u306a\u7d4c\u6e08\u7684\u4e0d\u5e73\u7b49\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u3001<a href=\"https:\/\/gsbapps.stanford.edu\/researchpapers\/library\/RP1816.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u7d4c\u6e08\u30b7\u30b9\u30c6\u30e0\u306e\u6b63\u5f53\u5316<\/a> \uff08<strong> ESJ <\/ strong>\uff09\u306f\u3001\u4eba\u3005\u304c\u65e2\u5b58\u306e\u793e\u4f1a\u7684\/\u7d4c\u6e08\u7684\u53d6\u308a\u6c7a\u3081\u3092\u6b63\u5f53\u5316\u3057\u3001\u53d7\u3051\u5165\u308c\u3001\u4fdd\u8b77\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002 ESJ\u306f\u3001\u73fe\u72b6\u304c\u4e0d\u5e73\u7b49\u3067\u3042\u3063\u3066\u3082\u3001\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u3068\u30a4\u30c7\u30aa\u30ed\u30ae\u30fc\u3092\u901a\u3058\u3066\u793e\u4f1a\u96c6\u56e3\u306e\u6210\u9577\u3068\u7d50\u675f\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u73fe\u72b6\u3092\u6b63\u5f53\u5316\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 ESJ\u306f\u3001\u7d4c\u6e08\u7684\/\u793e\u4f1a\u7684\u968e\u5c64\u306e\u30d4\u30e9\u30df\u30c3\u30c9\u306e\u6700\u4e0b\u90e8\u306b\u3042\u308b\u30b0\u30eb\u30fc\u30d7\u304c\u975e\u73fe\u5b9f\u7684\u306a\u6d88\u8cbb\u57fa\u6e96\uff08\u9ad8\u4fa1\u3067\u5730\u4f4d\u306e\u9ad8\u3044\u8cfc\u5165\uff09\u3092\u4f7f\u7528\u3059\u308b\u7406\u7531\u3092\u8aac\u660e\u3057\u3001\u8c61\u5fb4\u7684\u306a\u300c\u30a2\u30e1\u30ea\u30ab\u30f3\u30c9\u30ea\u30fc\u30e0\u300d\u3092\u9054\u6210\u3059\u308b\u4e0a\u3067\u30b0\u30eb\u30fc\u30d7\u306e\u4e0d\u5229\u76ca\u3067\u306f\u306a\u304f\u500b\u4eba\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\uff08 \u4f8b\uff1a\u300c\u3042\u306a\u305f\u304c\u5341\u5206\u306b\u52aa\u529b\u3059\u308c\u3070\u3001\u8ab0\u3067\u3082\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u95a2\u4fc2\u306a\u304f\u305d\u308c\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u306f\u3042\u306a\u305f\/\u3042\u306a\u305f\u306e\u30b0\u30eb\u30fc\u30d7\u81ea\u8eab\u306e\u80fd\u529b\u306e\u6b20\u5982\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u300d\uff09\u3002 \u8ca7\u3057\u3044\u4eba\u3082\u91d1\u6301\u3061\u3082\u540c\u69d8\u306b\u3001\u52aa\u529b\u3059\u308b\u751f\u6d3b\u306f<\/p>\n<p><a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fsonjalyubomirsky.com%2Fwp-content%2Fthemes%2Fsonjalyubomirsky%2Fpapers%2FSL2006b.pdf&#038;sa=D;sntz=1&#038;usg=AFQjCNHFZhUBguZp8sBzI6oC4nJW07TFMA\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u30d8\u30c9\u30cb\u30c3\u30af\u30c8\u30ec\u30c3\u30c9\u30df\u30eb<\/a> \uff08\u5e78\u798f\u3092\u5897\u3084\u3055\u305a\u306b\u552f\u7269\u8ad6\u7684\u6b32\u6c42\u3092\u6d88\u3057\u53bb\u308b\uff09\u306f\u3001\u5b89\u5168\u3067\u306a\u3044\u9280\u884c\u4fe1\u7528\u306b\u3088\u3063\u3066\u8cc4\u308f\u308c\u308b\u975e\u73fe\u5b9f\u7684\u306a\u30ec\u30d9\u30eb\u306e\u6d88\u8cbb\u3078\u306e\u4e2d\u6bd2\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u9280\u884c\u3001\u4fe1\u8a17\u3001\u900f\u660e\u6027<\/strong><\/p>\n<p>\u4eca\u65e5\u3001\u9280\u884c\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u30de\u30b8\u30c3\u30af\u30df\u30e9\u30fc\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306e\u4fe1\u7528\u30c7\u30fc\u30bf\u3092\u4fe1\u7528\u683c\u4ed8\u3051\u6a5f\u95a2\u3068\u5171\u6709\u3057\u3001\u5546\u4eba\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u4f1a\u793e\u300d\u3001\u305d\u306e\u4ed6\u306e\u9280\u884c\u306e\u30a2\u30af\u30bb\u30b9\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u9280\u884c\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u691c\u51fa\u3055\u308c\u305f\u30d1\u30bf\u30fc\u30f3\u3092\u5546\u696d\u5316\u3057\u3001\u9280\u884c\u306e\u4fe1\u7528\u683c\u4ed8\u3051\/\u624b\u6570\u6599\u3068\u5546\u54c1\u306e\u4fa1\u683c\u3092\u8abf\u6574\u3057\u3001\u4e0d\u8981\u306a\u6d88\u8cbb\u3092\u96a0\u3057\u307e\u3059\u3002 \u4e0d\u900f\u660e\u306a\u9280\u884c\u306f\u3001\uff08\u652f\u51fa\u306e\u4ee3\u308f\u308a\u306b\uff09\u8caf\u84c4\u306e\u4fa1\u5024\u3001\u307e\u305f\u306f\uff08\u3088\u308a\u591a\u304f\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u501f\u308a\u308b\u4ee3\u308f\u308a\u306b\uff09\u6295\u8cc7\u306e\u4fa1\u5024\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u500b\u4eba\u7684\u3001\u793e\u4f1a\u7684\u3001\u74b0\u5883\u7684\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u8a8d\u8b58\u3055\u305b\u307e\u305b\u3093\u3002 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